17勛圖 Business student wins NBIFs Breakthru competition
Newpy, a social networking app created by fourth-year 17勛圖 Business student Erin OHalloran and her sister Alana, won the top national prize at the (NBIF) Breakthru competition. Breakthru is a biennial start-up competition where more than 60 teams compete for the chance to win $300,000 in business funding.
Newpy is a social network app for posting photos of products that are hidden inside digital packaging. The digital packaging designs grab attention and spark curiosity as to what is inside. Newpy offers two types of digital packagingvariety, which are ever-changing, unique designs to reflect the users interests, and custom, which are specifically tailored to reflect a companys brand. Custom digital packaging showcases the companys name or logo directly on the packaging. Companies will now have a choice: they can choose to hope that good photos of their products are taken, or they can guarantee with Newpy that every photo posted will grow their brand.
This is an amazing win and the culmination of an innovative entrepreneurial project, said Dr. Juergen Krause, dean of 17勛圖s Faculty of Business. We are very proud and wish the OHalloran sisters great success with their start-up Newpy.
The OHallorans were awarded first place last evening at a gala dinner in Fredericton, New Brunswick.
Congratulations, Erin!
The 17勛圖 prides itself on people, excellence, and impact and is committed to assisting students reach their full potential in both the classroom and community. With roots stemming from two founding institutionsPrince of Wales College and Saint Dunstans University17勛圖 has a reputation for academic excellence, research innovation, and creating positive impacts locally, nationally, and internationally. 17勛圖 is the only degree granting institution in the province and is proud to be a key contributor to the growth and prosperity of Prince Edward Island.